I recently completed a job for Australian company Lifestyle Elements which was to make their logo have a realistic textured effect on it. As I LOVE a textured logo I jumped at the opportunity to do this job for them. See below for how I used a DIY approach to this job brief.
There are a multitude of downloadable brushes, textured vector sets etc all over the internet for free download, and I did try some of these on the logo at first but the texture just wasn’t looking real enough for me. This is when I came up with the idea of creating my own textures by hand and scanning them in! This way I’d have a perfectly unique texture that was original to the Lifestyle Elements logo.
I started by getting an old kitchen sponge and cut it into a rough circle with a pair of scissors. The beauty of creating a textured logo is that everything needs to look rough and worn so being neat isn’t necessary when DIY-ing the texture. I then got some old artist ink that had been in my office storage for years but paint would work just as well, it would need longer to dry though.
I dipped the old sponge into the ink and used a sketchbook to dot around the circles, putting pressure on different bits of the sponge to create a range of contrasting circle shapes. I even found a cake baking case at the back of the cupboard and used that for some of them too. I also did a big one taking up the whole of a page as I wanted to experiment with what would look best.
After everything was dry which didn’t take long at all I scanned them in and put them into Adobe Illustrator and used the live trace tool to turn them into vectors. I was also able to fine tune and edit each one to make it the best logo texture it could be.
And above is the finished result on it’s own as a texture and then with the Lifestyle Elements wording on it. I absolutely love the way it’s turned out and Lifestyle Elements love their new textured logo as well!
“Fantastic experience and particularly impressed with the initiative taken which was perfect for the job. Great communication. Thanks!” – Abbie Allen, Founder of Lifestyle Elements
I’ve also included some .EPS files below of the logo textures that didn’t make it to the final cut but could still be useful to other designers that want to use them. Please feel free to download!
Copyright: For Personal use only (not commercial use – please email me if you want to use in a commercial project). Do not re-sell. Please link back to my website if used elsewhere.